Mellow Fellow

Art Direction of Exhibit Design

Mellow Fellow reached out to us with a vision in mind. This was there first big show, they where the main sponsors and they really wanted to create an experience for their guests. It was clear when we met with Lindsay that the Brand presence was important but creating a connection with the Artists represented in each product was key. Our initial meeting gave us a clear understanding of the marketing initiatives, strategic positioning and target audience.

It all started with a sketch on a blackboard. Joe Lapke, exhibit designer took the lead with the exhibit design.

Once we had a concept Joe moved to creating the CAD version of the design.

Finally the finish concept comes to life