Cosmo Tires

Art Direction for Exhibit Design – SEMA 2022

Tire Group International reached out to us with the idea to attend SEMA for the first time, in order to showcase the Cosmo Tires division of their company.

SEMA is the worlds largest automobile convention in the world. There is no other trade show where you can see thousands of product innovations from new and iconic exhibitors, experience the latest product and custom vehicle trends, get access to 70+ free professional skill-enhancing education sessions and make career-changing connections with peers, leaders, and celebrities at the industry’s most anticipated in-person networking event.

First Stage of the design process is having a discovery meeting with the client. In this case I collaborated with one of my Senior Designers, Joe Lapke. This allows us to understand the clients goal, budget and needs. Once the discovery meeting is completed, Joe and I begin the design process in a CAD Draft, this allows us to be precise in the structure design.

Once we sat down with rest of the team (Project Managers, Carpenters, Estimators, Account Exec.) to go over our goals and make sure we addressed all of our clients needs, we moved ahead with presenting the design and after a few tweaks, the final design comes to life on the show floor.