{"id":727,"date":"2023-03-17T19:58:25","date_gmt":"2023-03-17T19:58:25","guid":{"rendered":"https:\/\/ericksala.com\/?post_type=avada_portfolio&p=727"},"modified":"2023-06-01T19:51:13","modified_gmt":"2023-06-01T19:51:13","slug":"mellow-fellow","status":"publish","type":"avada_portfolio","link":"https:\/\/ericksala.com\/portfolio-items\/mellow-fellow\/","title":{"rendered":"Mellow Fellow"},"content":{"rendered":"
Mellow Fellow reached out to us with a vision in mind. This was there first big show, they where the main sponsors and they really wanted to create an experience for their guests. It was clear when we met with Lindsay that the Brand presence was important but creating a connection with the Artists represented in each product was key. Our initial meeting gave us a clear understanding of the marketing initiatives, strategic positioning and target audience.<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div> It all started with a sketch on a blackboard. Joe Lapke, exhibit designer took the lead with the exhibit design.
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