Erick Sala, a highly collaborative and multifaceted professional adept at conceiving, developing, and implementing innovative design across numerous channels. Born in Miami of Argentinean parents, I was raised in Puerto Rico and my family is largely comprised of Musicians and Artists. My artistic career probably started sitting in the lap of my late Grandfather Jose “El Maestro” Sala, one of the pioneers of Tango Music in Rosario, Argentina (www.tangosalaclub.com.ar). His gifts for composing and musical imagery influenced my desire to follow the path of the arts. I began drawing at an early age, and after studying almost every mixed media possible I turned to the late Andres Bueso, a pioneer in the arts of Puerto Rico, his influence helped me develop technique, style and a strong passion for fine art.
After receiving my Bachelor’s in Graphic Design from the Art Institute of Fort Lauderdale, I began my professional career at PK Graphics, one of the largest postcard printers in the United States. Owned by artist Miguel Paredes. While working at PK Graphics I was hired by Brenda Guttman, former VP of Marketing and Creative Services of Warner Bros Studios, to work and create the In-House Creative Services for Mounted Memories, a Division of Dreams, Inc. now owned by Fanatics. After achieving many set goals as the Senior Designer of Mounted Memories, I decided to explore a new branch of design. I became a Package/Graphic Designer at Q.E.P., “a worldwide provider of innovative, quality and value-driven flooring and industrial solutions”. Through the years I have explored many freelance opportunities, doing jobs through out the whole globe. Well versed in English, Spanish and a little Italian.
Adobe Creative Suite 6 Master Collection 90%
Microsoft Office Collection 80%
Office Depot Global HQ
Responsible for creating and producing private brand packaging designs that adhere to production standards and guidelines, while also maintaining communication with internal and outside production and merchant teams. Additionally responsible for pre-flight and release of production files.
From conception to final production, produced package design that included various elements that enhanced product shelf life. Provided structural solutions and material specifications for hanging packages. Refreshed old packaging dielines to be compliant with customer standards. Developed graphic standards for re-branding of the QEP line. Partnered with key members to develop strategic marketing campaigns of the QEP brand.
Inspired, led, and managed design team, developed advertising, and conceived new production ideas in a fast-paced environment. Designed logos, collateral, print ads, packaging designs, and promotional pieces. Color corrected images and photographed product for cataloging in Web. Worked directly with printers and production management along side major licensees (NFL, MLB, NHL, NBA, Live Nation & others) to ensure efficient productivity. Created the standard of organization and cataloging of the Mounted Memories artwork library.
Optimum Innovation Group
Responsible for art directing photo shoots, creating collateral pieces for events, sponsors and artists. Conceptualizing and developing each artist as its own brand while continuously producing and evolving the O.I.G. brand as one of the strongest within the competition. Specialties also include web site development, print material, advertising campaigns, video development, photo retouching, collateral material, merchandise and product development.
“Erick Sala should be anyone’s number one choice for art/web design. He immerses himself in projects and treats them as if they were his own. I’ve had the honor of knowing Erick for quite a while now and with time he has only gotten more impressive!”
– TY BOYLAND Common Law Clothing
“Erick is as talented as they come when it comes to graphic design. He not only can turn someone else’s thoughts into tremendous finished products, but from scratch, he has an eye for what it takes to make a creative product, campaign or design.”
– JASON ALPERT Alpert Enterprises
“Erick is not only an excellent graphic designer, but he also proactively chose to provide the company with new product ideas which were technically outside of his job description. I hope to have the opportunity to work with Erick again.”